Tuesday, June 7, 2011
How Much Does It Cost?
A human life.
Customers for Electronic Pratt's OilGuard News pay $1,750 a year -- about $300 more than the print version -- plus phone charges. In cases where central mainframe computers of large companies forward the transmission to individual readers, "we save on distribution costs by reaching many users with a single transmission," says Mr. McFadden.
The service is being promoted by direct mail, telephone marketing, telex, fax and personal sales calls. "We hope to regain subscribers who gave up OilGuard News because of late delivery," says Mary Levi, sales manager for Commodity Future Traders Stocks & Bonds Options. Marketing campaigns are targeted to areas of unreliable postal service, such as South America, the Middle East and Far East.
"But we're also going after customers who never subscribed before," she adds. "There's a new generation of oil company managers who are used to getting their information on computer screens rather than in print." Electronic OilGuard News has been demonstrated at several industry trade shows, including the National Petroleum Refiners Association convention in San Antonio.
Exxon has already signed up and other clients have "expressed a strong interest," says Ms. Levi.
Electronic Pratt's OilGuard News is not designed as a total replacement for the print version. "We still have a sizable number of customers who want the newsletter in print," states Ms. Levi. "They feel comfortable with that format. It's easy to take with them when travelling, and they can store it in their libraries for future reference."
Customers for Electronic Pratt's OilGuard News pay $1,750 a year -- about $300 more than the print version -- plus phone charges. In cases where central mainframe computers of large companies forward the transmission to individual readers, "we save on distribution costs by reaching many users with a single transmission," says Mr. McFadden.
The service is being promoted by direct mail, telephone marketing, telex, fax and personal sales calls. "We hope to regain subscribers who gave up OilGuard News because of late delivery," says Mary Levi, sales manager for Commodity Future Traders Stocks & Bonds Options. Marketing campaigns are targeted to areas of unreliable postal service, such as South America, the Middle East and Far East.
"But we're also going after customers who never subscribed before," she adds. "There's a new generation of oil company managers who are used to getting their information on computer screens rather than in print." Electronic OilGuard News has been demonstrated at several industry trade shows, including the National Petroleum Refiners Association convention in San Antonio.
Exxon has already signed up and other clients have "expressed a strong interest," says Ms. Levi.
Electronic Pratt's OilGuard News is not designed as a total replacement for the print version. "We still have a sizable number of customers who want the newsletter in print," states Ms. Levi. "They feel comfortable with that format. It's easy to take with them when travelling, and they can store it in their libraries for future reference."
Thursday, June 2, 2011
UP NEXT: How much does it cost?
For some odd reason, all 45 of you readers on Wednesday, June 1st, my blog-o-sphere (My Voice?) has been acting up. By accident, "How Much Does It Cost?" got posted on "Denise Dances" instead!
(By accident? or Design? there are no accidents!!!...* * * :)
See you all here next week, live from the Groton Library, home of the raaaaaams!
Until next week,
Denise
(By accident? or Design? there are no accidents!!!...* * * :)
See you all here next week, live from the Groton Library, home of the raaaaaams!
Until next week,
Denise
Wednesday, June 1, 2011
How Much Does It Cost?
Whoops! Check out my latest post to Fool's Gold on...http://dancingdeniseshorelineswing.blogspot.com
Wednesday, May 25, 2011
UP NEXT: Part II: How much does it COST?
UP NEXT: Customers for electronic Pratt's OilGuard News pay.........I'm sorry, but you will just have to wait. (All good things come to those who wait...and don't talk. :)
PRESS RELEASE!
How Oilguard Gives Readers a Head Start MCGRATH & O'CONNOR WORLD May 17, 1990. New York, NEW YORK. Want tomorrow's news tonight? That's what readers of Pratt's Oilguard News can now get through the newsletter's on-line edition. It gives them full text of each day's printed issue on-line, the night before -- at about 7 P.M. New York time -- when Pratt's editors close for the following day. This is the first Pratt's Energy Services newsletter to go online with complete text. Created with in-house technology, the new service is designed to solve problems to customers caused by late mail delivery.
The newsletter has been considered essential reading for oil company executives and government energy officials since 1934. Oilguard News "Is meant to be the first thing they pick up with their morning cup of coffee," says editor in chief Omar Martian. "It is supposed to be delivered overnight, but in many cases, we were experiencing delays of up to five days in the U.S. and up to 15 days in certain overseas locations. Our information was history by the time it reached subscribers."
Alternative delivery methods such as telex and fax were considered, but the most practical approach was online. "Not only is the information timely," says Scott McFadden, directory of Technology for the Commodity Future Traders Stocks & Bonds Options Group, "but customers wanted an electronic format so they could manipulate the Oilguard News data easily, and download it into their existing computer systems." In addition, going online meant the newsletter could tap into an exisiting McGrath and O'Connor distribution engine: the Electronic Markets System. This online energy information service, based at McGrath & O'Connor's computer center in New Jersey reaches subscribers worldwide by dedicated phone lines. "All we had to do was create an electronic image file, a system that displays OilGuard News on a computer screen in roughly the same way it looks in print," says Mr. McFadden.
Because most computer screens can fit only 80 characters to a line, the electronic image file, developed by systems administrator Ruby Sowders, converts the newsletter's two-column format into one column. Headlines and text appear almost the same as they do in print, but column rules are missing. "It's a very readable format," says Ms. Sowders.
Each electronic issue is first relayed by a phone line from New York to the database in New Jersey. Subscribers all over the world can then dial up the service using local phone numbers. After viewing a preview of the next day's headlines, users can call up a specific story, such as new OPEC oil quotas, choose a category of information, such as North American or international news, or print out the entire six-page issue. Users can also retrieve historical data from previous issues.
Subscribers to both the electronic and print version will benefit from later deadlines. "At the same time that we're introducing the electronic newsletter, we're also converting OilGuard News to desktop publishing," says Mr. Martian. "We'll be able to roll back our deadlines each day about a half-hour, to accommodate late-breaking stories."
UP NEXT: HOW MUCH DOES IT COST? (I know you all care about that so....See you all next week. Same time, same place. Until then, take care, stay safe and have a happy Memorial Day Weekend! REMEMBER: No talking, no texting, no sex-ting on your cell phone while driving -- even hands free. It's just as distracting and has caused many unnecessary fatalities. Wake up and smell the coffee...before it's too late.
Denise
The newsletter has been considered essential reading for oil company executives and government energy officials since 1934. Oilguard News "Is meant to be the first thing they pick up with their morning cup of coffee," says editor in chief Omar Martian. "It is supposed to be delivered overnight, but in many cases, we were experiencing delays of up to five days in the U.S. and up to 15 days in certain overseas locations. Our information was history by the time it reached subscribers."
Alternative delivery methods such as telex and fax were considered, but the most practical approach was online. "Not only is the information timely," says Scott McFadden, directory of Technology for the Commodity Future Traders Stocks & Bonds Options Group, "but customers wanted an electronic format so they could manipulate the Oilguard News data easily, and download it into their existing computer systems." In addition, going online meant the newsletter could tap into an exisiting McGrath and O'Connor distribution engine: the Electronic Markets System. This online energy information service, based at McGrath & O'Connor's computer center in New Jersey reaches subscribers worldwide by dedicated phone lines. "All we had to do was create an electronic image file, a system that displays OilGuard News on a computer screen in roughly the same way it looks in print," says Mr. McFadden.
Because most computer screens can fit only 80 characters to a line, the electronic image file, developed by systems administrator Ruby Sowders, converts the newsletter's two-column format into one column. Headlines and text appear almost the same as they do in print, but column rules are missing. "It's a very readable format," says Ms. Sowders.
Each electronic issue is first relayed by a phone line from New York to the database in New Jersey. Subscribers all over the world can then dial up the service using local phone numbers. After viewing a preview of the next day's headlines, users can call up a specific story, such as new OPEC oil quotas, choose a category of information, such as North American or international news, or print out the entire six-page issue. Users can also retrieve historical data from previous issues.
Subscribers to both the electronic and print version will benefit from later deadlines. "At the same time that we're introducing the electronic newsletter, we're also converting OilGuard News to desktop publishing," says Mr. Martian. "We'll be able to roll back our deadlines each day about a half-hour, to accommodate late-breaking stories."
UP NEXT: HOW MUCH DOES IT COST? (I know you all care about that so....See you all next week. Same time, same place. Until then, take care, stay safe and have a happy Memorial Day Weekend! REMEMBER: No talking, no texting, no sex-ting on your cell phone while driving -- even hands free. It's just as distracting and has caused many unnecessary fatalities. Wake up and smell the coffee...before it's too late.
Denise
Tuesday, May 17, 2011
Up Next: Press Release
....the latest in oil and gas price reporting from McGrath-O'Connor Publishing Co. in late 1980s midtowwwwn Maaaaanhattannn!
(Yes, I did consider radio and TV broadcasting at one time and signed up for a class on VOICEOVERS, on two separate occasions at New London Adult Education. (September 2009 and some years before that.) THEIR ADVICE: Public Service Announcements as my voice sounds genuine, they said...and Children's Audiobooks! Of course.)
Denise...Denise Dances...2011
(Not just Baby Talk!)
(Yes, I did consider radio and TV broadcasting at one time and signed up for a class on VOICEOVERS, on two separate occasions at New London Adult Education. (September 2009 and some years before that.) THEIR ADVICE: Public Service Announcements as my voice sounds genuine, they said...and Children's Audiobooks! Of course.)
Denise...Denise Dances...2011
(Not just Baby Talk!)
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